leading fashion designers are giving new fashionable trends to ethnic lady dresses
Colourful ethnic dresses are
making a strong comeback on the fashion stage in the country. All leading
fashion designers are taking inspiration from the traditional ethnic dresses to
create something that is unique, trendy, and yet traditional and very feminine.
All traditional dresses for a
lady in the country are finding a new market among youngsters and professional
ladies. The fashion designers are incorporating the traditional elements to
give a new fashion to young and influencer customers in the metro cities, who
are reverting back to the traditional dresses in a big way.
There are some trends that are emerging in the fashion scene these
days, here are some of them.
Come back of khadi – not long ago, anyone loving khadi was
considered a political activity, a socialist or a tree-hugging activist. The
mere mention of the word, khadi, was considered a sign of backwards-looking and
old fashioned person. The use of khadi was confined to the political class. However,
the fashion industry and leading fashion designers made khadi, a new trend and
khadi sarees a new stylish trend for upper-class ladies. Some of these
designers work only with Indian textile to create a variety of dresses for
ladies, young girls and fashion conscious ladies.
Creative use of traditional and contemporary elements – the fashion
designers work on the sarees and Kurtis, but they ensure that lines and drapes
are contemporary and edgy. The use of Indian textile, for them, was also mean
to reduce the carbon footprint. They created different designs of the Kurtis,
such as umbrella cut cotton Kurtis,
to take care of the demand for trendy from the younger generation.
Handwoven designer saree – old traditional textile designing in the
country, such as bandhani, uppada, and Kadhi Saree, etc., are getting a
new life from the online buying and selling. The online platform has
reconnected the younger custom ers to the
traditional textile designs and products of the country. Online shopping website, cartlay, buys
products at the wholesale rates from the local makers, which helps them to keep
the cost of the product low for customers. The direct sourcing from the
manufacturers brings down the cost of the product to the retailer and
customers.
Modern designs and ethnic weaves – the old dyeing and tying
techniques of bandhani, embroidery work of the Lucknow and block printing
techniques are increasingly being used at the large scale to create vibrant
dress material for urban ladies. The Chudi Tops, with intricate designs
by the artists, who are famous the world over, for their skill, is gaining new
market among the professional ladies in big metros.
The role of online shopping websites- online platforms, like
cartlay, has brought several manufacturers and designers together to the demand
from cities. The geographical distance has been covered by online sites to give
the range of products to the customers. Since it was not possible for
customers, say in New Delhi, to go to Lucknow, to just buy a kurtie, now can
buy the same online at the affordable prices.
The benefit of shopping from the online platform – online shopping
platform cartlay directly source from the manufacturer, which reduces the cost
for the retailer. The second benefit is that the online site checks the
products on the various quality aspects. The display of any dress material on
the online site is a guarantee that the product has been tested and verified by
the strong quality team of the online platform. The customers then just have to
select their preferred colour, shade and design. The online payment methods are
secure and verified.
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